2011 Ford F-150 gets EcoBoost

21 Feb 2011 | 1,621 views | No Comment
Ford's popular F-150 pickups equipped with the company's economical, strong performing EcoBoost engines are rolling off thre assembly lines and headed to dealerships where the automaker expects strong sales from consumers looking for big gasoline costs savings--while still getting everything they want from trucks.
     The powerplant, one of four being offered on the F-150 this year,  is a twin turbocharged, 3.5 liter V-6 with direct injection, which runs on regular gasoline. The fuel economy rating is 16 city and 22 highway. The trucks are being built at Ford's Dearborn, Mich. and Kansas City factories. 
"It has 365 horsepower and 420 pounds of torque," said Marc Lapine, Ford F-150 Brand Manager.  "Torque is significant in the truck segment. You want lots of low end torque if you do any payload carrying or towing.  Our peak torque on this engine comes at 2,500 RPMs and you get 90 percent of thepeakk torque from 1,700 RPM upto 5,000 RPMs."
 In the past, Ford officials say,buyers could get a smaller engine in trucks, but they didn't have the performance that often consumers were looking for--and ytet, they didn't have the much better fuel economy either.
     "But with EcoBoost, we take advantage of fuel economy improvements that you would expect from downsizing of engines, while not compromising on the performance aspect like horsepower and torque,"   Mr. Lapine said.
He added, "If we looked at the top ten wanted lists on things that were important to customers, fuel economy is a new addition for those lists. It's not at the top of the list, but it sure is in the top ten.  What our truck buyers are saying is, ' I need to do what I need to do in my truck such as off road and owing capacity, butI also want fuel economy too.'  We call it the "and" factor.  We give them the things they want AND fuel economy." Witih a  16 city and 22 highwayfuel economy rating, the EcoBoost-equipped F-150 does better than its principal competition, Ford officials said. "If you look at our competitors, you'll see that the EcoBoost F-150 does better.  The Dodge Ram with a  5.7 liter Hemi V-8 gets 14 in city and 20 on highway, Toyota Tundra with a 5.7 liter V8 gets 14/18--and the Chevy and GMC pickups offer a 5.3 liter V-8 with fuel economy ratings of 15/21," Mr. Lapine said. And just as important for truck buyers, he added, "Ecoboost can tow up to 11,300 pounds,  the Dodge Ram Hemi can tow 10,450 GM 5.3 liter equipped trucks are rated for 10,000 pouinds and the Tundra is rated at 10,000."       By the way, Ford's been working for quite some time on pickup truck fuel economy issues, officials say.      "We started seeing this back in 2008 when fuel prices  peak $4 a gallon," Mr. Lapine said. " That's when we started hearing from customers saying, 'We need to do these things , but can you give me fuel economy, too?'" He added, "Yes we now have a  regulatory environment saying "we are going to mandate better fuel economy' and EcoBoost will be part of meeting those standards, but we were working on this long before the fuel standards news came along,"   he added.

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