2011 Hyundai Equus: It’s h-e-r-e-!

9 Apr 2010 | 6,451 views | No Comment
We’ve all known it was coming. 2011 hyundai equus Just about every auto journalist with an eye on this fast-changing industry knew that it was only a matter of time before Hyundai took on the best luxury cars in the industry. Well, that time is here. At this year’s press days event at the New York International Auto Show, Hyundai took the wraps off of the 2011 Equus, its new ultra luxury car that is expected to cost out at the mid-$50,000 price level for starters when it hits showrooms this summer. The Equus is based on the same platform used for the Genesis, which was the brand’s first foray into the luxury field---the entry level luxury models like the BMW 3 Series, Audi A4 and the like. In its efforts, Hyundai is following a tried and true “modus operandi” for the company’s growth: Start with entry level cars, perfect them over time and keep pushing until you’ve got every single niche in the auto market filled. Toyota did it. Nissan did it. Honda did it. And now, it’s Hyundai’s turn. It’s as natural as the sun coming up in the morning, and nobody should be shocked or offended that a brand once associated with mass production, low cost cars would now turn to luxury cars. The Equus will be a rolling laboratory which should prove--or if things don’t go well--disprove--what many of us who are car writers have believed for some time now--that it’s time to admit that Hyundai has now entered the top tier of manufacturers, and should be perceived that way by consumers and auto experts alike. The Equus will also demonstrate whether Toyota, Honda and Nissan made a mistake in investing so much money in separate dealerships for its luxury brand, with the thinking being that image conscious luxury car buyers would never buy a luxury car sold on the showroom floor shared by lower priced models.  While Equus apparently will be sold only by the best Hyundai dealerships around, those dealerships still will have Accents and Elantras galore in their stocks. So what manner of automobile is Hyundai about to unleash on the public? 2011 hyundai equus engine First, as we’ve said, it is built on the same rear wheel drive platform used by the Genesis.  Secondly, it will be powered by a 4.6 liter V-8 that will; produce 385 horsepower in a premium fuel version and 378 horsepower in a version which uses regular gasoline. And like its benchmarks, the Mercedes-Benz S550 and the Lexus LS460, the Equus will be available with features like a lane departure warning system, elecronic air suspension, smart cruise control and top notch audio systems. As for styling, it’s attractive, but it doesn’t break any new ground in terms of design. Consumers will likely see similarities here and there with other luxury car competitors. Automobile Journal had a chance to see the Equus--at least the version sold in Korea, and it’s considerably more glitzed out than many consumers will feel comfortable with. But wisely, Hyundai ditched the cheesy-looking hood ornament, and the too bright to be real grille on the Korean version. The Equus will we get is far more tasteful than that without sacrificing a sense of style and class. 2011 hyundai equus int Inside, you’ll see leather upholstery, Alcantara headliner, natural wood trim and leather-wrapped French-stitched instrument panel. The seats are designed with adjustable driver thigh support, and heated and cooled functionality. Thermoelectric devices located in the seat backs and bottom cushions provide control for heating, cooling and humidity. Hyundai says that there is ample leg and head room for drivers over six-feet tall and an optional massaging driver seat. The driver gets to enjoy features like a Driver Information System (DIS) provides navigation, XM Satellite Radio, HD Radio technology, hands-free Bluetooth telephone system and other items. Safety features will include nine airbags consisting of dual front airbags, front and rear seat-mounted side-impact airbags, roof-mounted side curtain airbags for both front and rear outboard seat occupants and a driver’s knee airbag. Equus also will have an optional camera located on the front grille and a standard camera on the rear deck lid.

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