Kia Dominates New York Show

9 Apr 2010 | 2,433 views | No Comment
Which car brand arguably had the best time at the recent press days event at the New York International Auto Show? KIA. A barrage of model introductions kept the working automotive press busy as the company unveiled four all-new models, including the 2011 Kia Optima midsize sedan, a a truly stunning design that is light years away from what the company produced even a couple of years ago. Other introductions included the Forte five-door compact, and the Sportage and Sorento SX compact CUVs. It’s no secret that the Optima will face strong competition in what is pne opf the  important segments of the market. New family cars are popping up all over the place, including the new Hyundai Sonata, Buick LaCrosse, and soon, the all-new Chevrolet Malibu as GM is reportedly moving quickly to keep up with everybody else. We suspect that we will see an all-new Toyota Camry and Honda Accord in the next couple of years too, not to mention all new Chrysler and Dodge products by 2013 or 2014, too. But it looks like Kia’s making sure the Optima arrives loaded for bear when it hits showrooms later this year. There will be three new engines, including the company’s first turbo and hybrid versions. And Kia’s already claiming that the Optima will be the class leader when it comes to interior space. Kia is positioning itself as a youthful, sporty, value laden brand, and the new Optima reflects that. It has a couple-like profile, the all-new “family” grille design that projects assertiveness and fresh design, and it includes fresh styling elements like a striking chrome arc between the A and C pillars that give it an even lower profile from the side. 2011 kia optima The Optima will come in three levels of trim, including the LX, EX and SX and Kia says standard equipment will be lavish. It will offer UVO powered by Microsoft, an advanced in-car communications and entertainment system with rear-view camera, AM/FM/CD/MP3/Sat audio system with SIRIUS  Satellite Radio capabilities and three months complimentary service, auxiliary and USB audio input jacks, and of course, those aforementioned new engines---a 2.4-liter four-cylinder, a 2.0-liter turbo engine or a 2.4-liter hybrid (available late 2010). Market observers have said for some time that Americans will never buy five door sedans--or hatchbacks--in large quantities because they associate them with the cheap small cars of the 1970s and 1980s.  But these days, some of the most stylish and desirable small and mid - sized cars are hatchbacks, and a number of companies, including some luxury brands, have introduced coupe-like crossovers that have hatchbacks. Now, into the fray jumps Kia with a Forte five-door, a model that looks a bit sportier and is lower than its stablemates, the Forte compact sedan and Forte Koup. You’ll get the same equipment found on the other Forte models like alloy wheels, lower valence design, center console, paddle shifters, push-button start and navigation, but the car will have a sportier, more European flavor to it than the other two Forte models. It will come equipped with either of two engines – 2.0-liter or 2.4-liter – and a new six-speed manual or automatic transmission. 2011 kia sportage Kia pursued the “road less traveled” for its new 2011 Kia Sportage compact CUV, getting away from the boxy look that its competitors in the field usually embraced, instead going for a more edgy, aggressive, “street fighter” flavored design that adds considerable interest for the eye. In a news release, Kia says, “The new Sportage’s athleticism is reinforced by its rakish windscreen angle, which sweeps seamlessly into the low roofline. The full-sectioned body is defined by a spearing shoulder line throughout the length of the car, and together with the lowered body, offers a distinct sense of precision while the generous C pillar gives a sense of solidity and balance.” The Sportage will be available in “two-wheel and all-wheel drive configurations“ and will offer a 2.4-liter four-cylinder engine, with a 2.0-liter four-cylinder GDI turbo powerplant coming out later. It will have seating for five with  MP3 capability, satellite radio, Bluetooth wireless technology, and UVO powered by Microsoft hands-free infotainment and available with HD Radio. 2011 kia sorento The new Sorento SX is designed to be a sportier, more luxurious version of the Sorento crossover. It has its own unique front and rear fascias along with  added chrome to the exhaust outlet, LED tail lamps and redesigned 18-inch alloy wheels with a hyper silver paint finish. Other equipment includes “Dual Flow Damper” shock absorbers, leather-trimmed and heated front seats, electrochromatic mirror with Homelink and a voice-activated navigation system with back-up camera, standard Infinity audio surround sound system with 10 speakers, panoramic sunroof, seating for seven and a 3.5-liter V6 engine with best-in-class horsepower8.

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