The Shifting Tide: Family Car Size follows Family Size

26 Jan 2010 | 1,917 views | No Comment
No more Hummers. No more mega sized SUV’s. No more showcasing the enormous trucks as the ‘latest and greatest’ vehicles. In just a few years, the trend at the Detroit Auto Show runs a striking parallel to so many other things. Like families, for example. As families are changing in dynamics and size, so the car industry has finally collided with the changing family. So to speak. Demographics and ethnographics, interestingly, did not lead the way for this shift. Like most things, the latest sedans with their prices held in check, improved mileages, and more attractive designs, are a result of the economy. Among the cars on the show floor at the 2010 Detroit Auto Show that are likely to be most successful with families are Ford, Hyundai and KIA models. Ford, in addition to getting a head start with consumers in 2009 - due to not accepting any government bail out money – continues to carve out innovative products that are resonating with the American public. 2011-ford-fusion Winning the North American Car of the Year Award, the Fusion Hybrid is a must drive vehicle. Ford has outdone itself with this car with a price starting at  $27,950. Non Hybrid Fusions start at just under $20K. ford-focus-hb Also on exhibit at the show was the 2012 Focus four door sedan and its hatchback model, both of which, when introduced in 2011, will be big sellers that are attractive to both the smaller family, and younger drivers. But even this year’s sedan and coupe focus models should have wide appeal. Ford is building new cars with connectivity and customization in mind - with the hi-tech voice activated command center that mirrors the latest Cessna Sky Catcher. Ford’s new line up is energy efficient, with room for 4 to 5 adults and strong safety features including six air bags. 2011-hyundai-sonata Hyundai, growing in market share in 2009 by 40% due to its already strong line up of vehicles, brought to market the brilliant Assurance Program – protecting buyers with a buy back plan in case of a job loss. The Assurance Program was just extended last month and now includes 24 hour roadside assistance for buyers. The 2011 Sonata, available this spring, will also deliver a hybrid version later this year. When you see it, it’s clear: Hyundai  has really picked up its design game! 2010-kia-forte As the value priced brand with extraordinary value, KIA has introduced the Forte. In a league of its own with the 10 Year/100,000 mile warranty, design language and amenities, this model is off to a strong start. 2011-subaru-forester For the outdoor family, Subaru leads the way with the 2010 Forester. Their sales year success in 2009 was due to a number of things--staying “on message” with their marketing and their products, new models that caught the public imagination and the company’s continuing legacy of providing plenty of value4. 2011-subaru-outback And, buyers spoke in volumes. Maintaining sharp MSRP’s while being a leader in longevity, the Subaru Outback was redesigned with a cleaner and bigger footprint; yet still offering 28 highway miles. It’s a new family of vehicles this year, in all shapes and sizes.

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