Nissan makes news at LA show

22 Nov 2010 | 3,354 views | No Comment
  By Don Hammonds Nissan  strengthened its growing reputation for design innovation and daring at the media days presentation at the Los Angeles International Auto Shgow.    With models ranging from an unsual world's first all wheel drive cabriolet, to to a sedan concept that is almost sure to influence future design at the brands, Nissan had some of the most unusual and interesting products displayed for the media. First among the products likely to get a lot of attention in days to come is the 2011 Nissan Murano CrossCabriolet, billed as the the world’s first AWD crossover convertible. "The Murano CrossCabriolet offers the functionality of a crossover and the open-air exhilaration of a convertible – with a premium interior, a spacious rear seat, and enough trunk space for two golf bags or several suitcases – even with the top down," a Nissan news release said. The Nissan Murano CrossCabriolet is offered in one fully equipped model  that will start at $46,390.        Nissan also broke cover on the all-new 2011 Quest at the show. With prices starting at $27,750, the Quest will have standard equipment like  quick release fold-flat 2nd and 3rd row seats, permanent hidden storage and Nissan Intelligent Key™.  The Quest will be offered in  four models: S, SV, SL and LE.Performance enthusiasts will be happy to hear that the Nisasn GT-Rwill still be storming around streets and teracks all around the country, as the car  has been heavily revised for 2012.  For 2012, the GT-R looks quite different--even faster and sexier if that's possible. There are new colors, new wheel designs, and even more horsepower--35 as a matter of fact.  Nissan also will have a new "Black Edition" version that involves unique interior colors and seat designs and wheels. The starting price for the 2012 GT-R is $89,950, and $95,100 for the exclusive Black Edition model.             With a history of strong performing, stylish sedans, Nissan has an interest in the future of sedans as a whole. At the LA Auto Show, Nissan unveiled the Ellure Concept, the “sedan re-imagined,”  as the company called it. It was presented at the press conference by Nissan Chief Creative Officer Shiro Nakamura, who introduced the car, said Nissan's challenge was to bring   a sense of passion and excitement to the segment while retaining the sedan’s core strengths.  “We approached this challenge by creating a new emotional form, embracing a refined contrast between broad planes and sharp shoulders – and by creating a simple but passionate interior space that can change its mood to match that of the driver, and where night comes alive with lounge-like lighting and ambiance,”  he said.     The car was conceived with design conscious  consumers in mind, particularly women in their 30s and 40s.  A news release said, "As an expression of Nissan’s long-term vision for the next generation of sedans, Ellure introduces a new sedan design language – one that honors the sedan’s unmatched daytime functionality, yet has a more emotive, almost hidden ambiance that comes to life after dark."  “It’s an ideal fit for the needs of its projected owners, women in their ‘30s and ‘40s with a sense of sophistication and rebellion,” Nakamura added. The Ellure Concept’s exterior has a deeply skirted front fascia, large 90-degree opening doors with rear-hinged rear doors for full panoramic interior access, a full-length tinted glass roof, and special “Geode” White tri-coat mica paint. Inside, the lounge-inspired interior utilizes eco-materials, touch screen displays, hidden electronics, a “floating” sculptural center console and red recessed lighting. “While not intended as a preview of any upcoming production model, Ellure confirms Nissan’s intention to be a strong player in the sedan segment for many years to come,” said Mr.Nakamura.

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