2013 Chevy Malibu goes global in more ways than one
Chevy's going international as it unveils its all new 2013 Malibu this month. .The even sleeker new model will bow simultaneously live at the Shangai Auto Show, and on Chevy's Facebook page. The all-new Malibu will transcend time zones and embrace the diversity of cultures around the world when Chevrolet simultaneously unveils it live at the Shanghai Auto Show and on Chevrolet’s Facebook page. What's more, the new Malibu is Chevrolet’s first midsize car to be sold globally. It will be sold in nearly 100 countries on six continents and built in multiple locations, including China and two facilities in the United States. The reveal will begin live starting at 8:30 p.m. EDT on April 18 at http://www.facebook.com/chevrolet. The Web reveal will also be streamed live on iPad and iPhone mobile devices. Consumers are encouraged to post questions during the reveal on Twitter using #MalibuReveal or on Chevrolet’s Facebook page in the Malibu tab. Members of the Chevrolet team will be on hand to answer questions during a live moderated question-and-answer session following the web reveal. The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai. The Malibu show car will also be shown at the New York International Auto Show, which is open to the public April 23 through May 1. “This Malibu takes Chevrolet’s established and award-winning nameplate to new places and introduces it to new audiences around the world,” said Rick Scheidt, vice president of Chevrolet. “Whether the Malibu is sold in North America, South America, Europe, Asia, Africa, or Australia, it has been engineered from the ground up to meet the needs of customers around the world.” Chevy officials say that the Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. They add that the Malibu was designed to stand out in all markets around the globe, while its European-inspired driving characteristics were engineered to challenge the best in its class. “We look forward to offering the new Malibu to our customers across China," said Kevin Wale, president and managing director of the GM China Group. “The Malibu fully embodies Chevrolet's tradition of dynamic styling, superior handling and outstanding fuel efficiency. It will address growing domestic demand in the upper-medium segment, especially among younger car buyers." The Malibu was Chevrolet’s – and GM’s – best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolet’s most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive “Best Buy” award the last three years – 2011, 2010 and 2009. The Malibu has also been named a “Top Safety Pick” by the Insurance Institute for Highway Safety the last two years.