2011 Ford Explorer: Game changer

24 Sep 2010 | 1,156 views | No Comment
Ford’s Explorer, an indestructible icon for the company, may be a game changer both for the Blue Oval gang and for the SUV market as a whole, officials there say.
The new Explorer will take the current negative image of the suv market as being full of gas guzzlers and turn it on its head, they add.
“We are reinventing this vehicle. We are challenging the public. The biggest cause of rejection for SUVs is the perception of poor fuel economy. But the greatly improved fuel economy and efficiency on the new Explorer is absolutely jaw-dropping. Our EcoBoost four cylinder puts out 237 horsepower a thirteen percent increase over our current V-6, and it still has a 30 percent increase in fuel economy. We are really pushing the reset button on SUVs with this car,“ said Lew Echlin, Tier One communications manager at Ford said.

Just as important, the core customer for Explorer remains faithful to the brand, giving the company a solid, large base for sales upon which to build.

“The Explorer customer has not changed over time. For them, the Explorer represents the path to adventure, and whether they’re actually doing adventures or not doesn’t matter to them, it’s the potential that the Explorer represents,” Mr. Echlin said.

Explorer has other assets that it will offer to consumers when it hits showrooms, Mr. Echlin said.

“It’s among the highest customer satisfaction vehicles, and it enjoys some of the highest favorable opinion rates in the country. In that regard it also is seen as a genuine SUV and that’s imperative for our customer base and attracting more to our customer base..“ Mr. Echlin said.

Some of the new technology includes a “fantastic dial to the right of the driver, which you use to literally change how the Explorer responds. We call it the terrain management system,, and you turn it to drive on a variety of surfaces like snowstorms, and mud,“ Mr. Echlin said.

The best news of all for consumers is that the “starting price will be about a thousand dollars less than the outgoing model,” Mr. Echlin said. It will start at just under $28,000.”

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