Toyota Venza Design

4 Jan 2009 | 2,651 views | No Comment
Toyota’s getting game when it comes to styling. No more will the company’s products be simply “okay” and “inoffensive,” as some journalists have said. Now, the styling will feature a theme called “Vibrant Clarity” and exude a mysterious sounding quality called “The J Factor.” [caption id="attachment_241" align="alignnone" width="312" caption="FT-HS Concept"]FT-HS Concept[/caption] And just where will you be able to see all this? Well, you can see it right now in the company’s newest product, the Venza. Toyota officials say it’s intended to be a watershed design for the company which expresses the new direction for Toyota products. Toyota’s had some experience with changing styling direction in recent years, through the use of “L-Finess” for its Lexus products. Before that, prior to the launching of that theme for the division’s luxury cars, Lexus products, while reasonably attractive, certainly couldn’t have been considered envelope pushing. Now? Lexus has some of the most cohesive, slippery, flowing designs in the luxury car market, with even its lower priced models exuding a contemporary elegance seldom seen before. And they all have similar styling themes which encourages a stronger sense of family identity among Lexus products. L Finesse, Toyota says, has been based on three key elements: Incisive Simplicity, which includes taking away extraneous elements and aiming toward a simpler, purer design; Intriguing Elegance, which relies on “careful juxtaposition of opposing elements,” and “Seamless Anticipation, which means anticipating the cu8stomers needs and desires—with an eye toward Japanese spirit of hospitality. [caption id="attachment_243" align="alignnone" width="400" caption="FT-SX Concept"]FT-SX Concept[/caption] For Toyota, strong identity through styling will be key to the company’s future. “A few years ago, our designers realized there was no ‘family look’ to Toyotas. Each model was different. So a design theme called ‘Vibrant Clarity’ was instituted company wide, which includes a sweeping hood-nose-grille design that is instantly recognizable as a Toyota. This will likely be continued with refinements,” said Toyota spokesman Wade Hoyt. “Vibrant clarity is the philosophy of how to create vehicles that are both energized and dynamic, but also rational and ingenious,” said Joo H. Lee, media relations communications coordinator at Calty Design Research, Toyota’s Newport Beach, Calif., based design center. [caption id="attachment_242" align="alignnone" width="312" caption="FT-SX Concept "]FT-SX Concept[/caption] “Vibrant refers to the emotional and energized aspect of the design, while Clarity refers to the rational and easily understood side of design,” he added. Venza, say Toyota officials, is a watershed design in the sense that it carries a good number of the Vibrant Clarity themes. “Venza grew out of the FT-SX concept car designed by Calty for the 2005 Detroit auto show. Calty wanted to provide the usefulness of an SUV, but shift away from boxy SUV themes toward a sleeker sedan-like exterior, while retaining ample cargo capacity, towing capability and an all wheel drive option,” Mr. Hoyt said. Future Toyotas also will express something called the “J-Factor,” Toyota designers say. “J-factor refers to aspects of Japanese originality and quality which, when seen through the eyes of non-Japanese, are considered to be modern, attractive and globally appealing,” Mr. Lee said. [caption id="attachment_233" align="alignnone" width="400" caption="FT-HS"]FT-HS[/caption] “These include products, traditions, art and design ideas which or have originated in Japan and are now globally recognized. It is the unique DNA for Toyota and Lexus design.” How is that reflected in cars and trucks? An example of terms associated with J-factor is “small, yet spacious like a Japanese bento box. That shows up in Toyota’s compact A-BAT concept pickup truck, a small design that still has a lot of functional capabilities like a variety of bed sizes, Toyota officials say. [caption id="attachment_240" align="alignnone" width="312" caption="A-BAT Concept"]A-BAT Concept[/caption] [caption id="attachment_240" align="alignnone" width="312" caption="A-BAT Interior"]A-BAT Concept[/caption] [caption id="attachment_234" align="alignnone" width="400" caption="FT-HS"]FT-HS[/caption] [caption id="attachment_226" align="alignnone" width="400" caption="Toyota Venza"]Toyota Venza[/caption]

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