2012 Hyundai Accent

25 Apr 2011 | 3,216 views | No Comment
Hyundai just introduced their 2012 Hyundai Accent at the New York International Auto Show, and from what we see, it's a winner. Bu we at Automobile Journal smell blood in the subcompact car waters. There's a big-time rumble  coming. This market is getting crowded, and somebody's going down. There will be winners and losers, and it's clear Hyundai has no intention of being a loser here. You can count on that.  Still, the Accent is only the latest in a huge group of new subcompacts either here now or on the way. Consider. At the auto show in New York we saw the 2012 Nissan Versa, which, by the way, undercuts the new Accent by a couple grand. Chevy has the new Sonic coming, and we expect that one to come in around $13,000 or so to start. You have Ford's Fiesta which is only months old in this market, and the Mazda2 as well. Of course, there's the Fiat 500 from Chrysler, and Mini Cooper, at the upper end of the subcompact market, is expanding like crazy. Even Mercedes and BMW have small luxury models underway that slot in right under their current offerings.  The new 2012 Toyota Yaris bowed at the New York show and Hond's Fit is a big player here, too. “The 2012 Hyundai Accent reinvigorates the subcompact segment, similar to what the game-changing Sonata and Elantra have done in their categories,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “Accent’s class-leading standard fuel economy is another showcase of Hyundai’s dedication to improving fuel efficiency with advancements to traditional gasoline powered vehicles and is the fourth nameplate in Hyundai’s lineup delivering 40 mpg on the highway.”         The new Accent includes the "Fluidic Sculpture" theme that has proved to be a gold mine for Hyundai, giving the ompany ultramodern models that vault to the head of the class for styling and design. It is Hyundai's first vehicle to receive the all-new 1.6-liter GDI “Gamma” engine, paired with proprietary six-speed automatic or manual transmissions, and it will be the first subcompact car to use Gasoline Direct Injection (GDI), and what Hyundai is calling best-in-class fuel economy of 30 mpg city/40 mpg highway. And if the figures on horsepower ratings of the new Accent compared with others in its class are accurate, the new Accent will by far be the fastest in the subcompact market with 138 horsepower. Fuel efficiency has improved by 18 percent for the manual transmission models and automatic transmission models are up by 11 percent. Standard equipment is considerable, including anti lock brakes with brake assist and electronic brake distribution, VSM, ESC and TCS, along wih six standard airbags, actie front head restraints and four wheel disc brakes. The new Accent also will have what Hyundai's calling " class-above total interior volume--a subcompact car with the roominess of a compact." Three trim lines will be available,  including  four-door GLS, well equipped five-door GS and five-door SE. Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America said, “Accent’s class-leading standard fuel economy is another showcase of Hyundai’s dedication to improving fuel efficiency with advancements to traditional gasoline powered vehicles and is the fourth nameplate in Hyundai’s lineup delivering 40 mpg on the highway. Styling of the Accent will be unmistakable as a Hyundai. A news release said,"The vehicle’s exterior lines are intended to be futuristic, dynamic, and sleek. In a segment typically associated with staid designs, Accent stands out from the crowd. While the styling provides an attractive form, it’s also functional, featuring a slippery 0.30 coefficient of drag for Accent sedan and .31 for Accent five-door. Hyundai’s signature hexagonal front grille and detailed swept-back headlights give Accent a compact athletic face. Five-door SE models include a sporty roof-mounted spoiler and vertical taillights. For an assertive stance, 16-inch alloy wheels are available on GLS and standard on SE." While other companies are offering basic models costing no more than $12,000 to $13,000, Hyundai is betting that it will be more successful with better equipped, slightly more expensive models because market trends show that people want well-equipped, not stripped compacts and subcompacts. Accordingly, the price leader entry level Accent three-door has been discontinued for the 2012 model year. Key standard equipment for the four door GLS, for instance, includes six-speed manual transmission, (six speed automatic with shiftronic and hillstart assist control is available as an option),Power Steering, 14-inch steel wheels with full wheel covers, 175/70R14 low rolling resistance tires & TPMS, front, side and head curtain air bags, Vehicle Stability Management, ESC with TCS, ABS, EBD, and brake assist with four-wheel disc brakes.    Othere standard equpment includes power door lock, four speakers, tilt steering wheel, driver seat armrest,front door map pocket, front passenger seatback pocket, 60/40 split folding rear seatback, dual vanity mirrors, map, dome and cargo lights, six-way adjustable driver seat including height adjustment, front two-speed intermittent wiper, tinted glass, rear defroster with timer,  and roof-mounted antenna. If you get a four door GLS with an automatic, standard equipment includes the six speed automatic, air conditioning, satellite radio with  MP3 audio system with tweeters, iPod®/USB auxiliary input jacks, power windows & mirrors, and cloth door inserts. Prices are as follows: Model             Transmission                                        MSRP Accent GLS     6-Speed M/T                                         $12,445 Accent GLS     6-Speed A/T with SHIFTRONIC®            $15,195 Accent GS       6-Speed M/T                                         $14,595 Accent GS       6-Speed A/T with SHIFTRONIC®            $15,795 Accent SE       6-Speed M/T                                          $15,795 Accent SE       6-Speed A/T with SHIFTRONIC®             $16,795     Freight charges for the 2012 model year Accent are $760. The 2012 Accent should be in showrooms this summer.

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