Ford Unveils 2011 Edge at Chicago Auto Show

12 Feb 2010 | 2,102 views | No Comment
Ford has always been a master of making the best of  mid cycle refreshes—and that’s very much the case with the 2011 Ford Edge, introduced today at the Chicago Auto show. The car has some obvious changes all around style wise, and it also includes some pretty important new features as well. “The new Edge demonstrates how a refresh at Ford has become more than just a few design and interior tweaks,” explains Elaine Bannon, chief engineer. “We have taken every element of the Edge and completely reworked it, including three new powertrains, two new transmissions, a bold new exterior design and a completely new interior. If you add in our industry-exclusive MyFord Touch system, you have a vehicle that will continue to stand out above all the competition on the road.” One of the most obvious changes will be under the hood, providing customers with additional choices for power. There’s the Edge 3.5 liter, 285 horsepower V-6, as well as a 3.7 liter 305 horsepower V-6 for the Edge Sport model Ford claims that  the powerplants beat the competition, such as Lexus’ popular RX350m Audi Q5 and the BMW X5. The 3.5 liter version is rated at 27 miles per gallon. There’s also a new 2.0 liter EcoBoost that provides 30 percent better fuel economy than was offered with the 2006 ford Edge. This engine also is linked with a six-speed automatic transmission. This is likely the first of a wave of four cylinder EcoBoost engines that offer V-6 performance with much better fuel economy. Other new features include new wheels, new 18-inch tires, new subframe, a retuned suspension with shocks, springs and stabilizer bars that make for sportier handling, along with new four wheel disc brakes. Hill Start Assist, Trailer Sway Control, Hydraulic Brake Assist, and adaptive cruise control. Meanwhile, the Edge Sport is becoming a more distinctive model. In addition to the engine mentioned above, the Edge Sport offers 22 inch polished aluminum wheels with a tuxedo black spoke accents, along with tuxedo black grille, smoked headlamps and tailllamps, oval chrome exhaust tips and other key features.   Inside, you’ll see liquid silver smoke trim, along with silver smoke metallic leather seat inserts, aluminum pedals and other features. But perhaps the most significant new feature is one that you’re sure to hear a lot about this year: MyFord Touch. According to a news release, “ The industry-first MyFord Touch driver connect technology provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. It replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way controls like those found on cell phones and MP3 players.” The news release adds, “Standard on the 2011 Edge Limited and 2011 Edge Sport, the MyFord Touch system displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar controls the information displayed on the corresponding instrument panel screens. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch-screen tap.The steering wheel has all the necessary functions available in a very compact area, right where the driver’s hand falls as he or she grabs the wheel. The five-way buttons feel familiar to anyone who has used a mobile phone or MP3 player.” You’ll also find what Ford is billing as the “ world’s first use of iTunes® Tagging in an available factory-installed HD Radio™ receiver. iTunes Tagging provides customers with the ability to “capture” a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a “TAG” button on the MyFord touch-screen display, the song information will be stored in the radio’s memory. Once a song is tagged and customers dock their iPod to the SYNC system, the tagged song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers then can preview, and if they desire, purchase and download tagged songs from the iTunes Store.”

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