Back in the day—say, the 1950s and 1960s—car companies would routinely introduce new colors on existing models, or special versions—to stimulate buyers during cold winter months, and to begin to rev up the old sales machine for the coming spring. After a long absence, it looks like the practice is back, only with one heck of a lot of fun because the cars in question are all from Volkswagen, purveyors of cool wheels with attitude. The three all-new 2010 models are the  CC R-Line, Jetta TDI® Cup Street Edition, and New Beetle Red Rock Edition all, with special styling and one of a kind features to separate them from models in the standard lineups. First up is the CC R-Line, which shifts the CC’s focus on luxury and comfort to something considerably more sporting. It comes with a body kit with side skirts and a new front bumper, including an integrated chin spoiler, to give a more aggressive appearance . Special 18-inch "Mallory" wheels, R-Line badges on the front fenders, and smoked taillamps complete the exterior upgrades. Brushed aluminum door sills are added to the interior. Power comes from a 2.0T engine, mated to either a six-speed manual transmission, or a six-speed Direct Shift Gearbox (DSG®) equipped with paddle shifters. Then there’s the Jetta TDI Cup Street Edition, which pays homage to the popularity of  Volkswagen's groundbreaking Jetta TDI Cup race series – now entering its 3^rd season. The Street Edition offers the same full body kit found on the TDI Cup race cars with an aerodynamic front bumper, side skirts, and rear valance. Also included are 18-inch "Charleston" wheels with high-performance tires, larger GLI brakes with red painted calipers, and the European-tuned sport suspension from the GLI. Sport seats with Interlagos cloth, a leather-wrapped, multi-function steering wheel, and brushed aluminum door sills mark the interior. Volkswagen's 2.0L TDI Clean Diesel engine, comes with this car, and it makes 140 horsepower and 236 lbs.-ft. of torque, sent through either a six-speed manual, or a six-speed Direct Shift Gearbox (DSG®) transmission. VW’s New Beetle gets in on the fun, too, with the  2010 New Beetle Red Rock Edition. Only 750 of the custom coupes will be available, each with a unique, two-toned exterior comprised of Red Rock metallic paint and a painted black roof. An all black interior complements the overall color scheme, while select 17-inch wheels and a full sport suspension improve driving excitement out on the open road. The 2010 CC R-Line (starting at $29,590), the 2010 Jetta TDI Cup Street Edition (starting at $24,990), and the 2010 New Beetle Red Rock Edition ($20,390) are all available now.