First and foremost, Nissan is a maker of high quality, sport, fun-to-drive cars and trucks.
But increasingly, Nissan is putting one heck of a lot of distance between itself and its competitors by becoing known as a company that's "firstest with the mostest," the brand to look to for the unusual, the fascinating, the company to watch for what's coming next.
And that's not bad for a company that's operating in a highly competitive industry that will increasingly depend on innovation and new ideas to weed out winners from losers.
And nowhere in the Nissan lineup is this more apparent than in the all-new Nissan Leaf, the world's first mass produced, affordable all-electric automobile. This car doesn't even have a gas tank!
Nissan began with a special platform designed for the use of a lithium ion battery, and eventually ended up with a comfortabnle, five passenger hatchback that has just enough conventionality and practicality built in that it won't put off consumers who are wary of too much "far out" technology and styling in their cars. It can go 100 miles without needing to have the battery recharged. As a result, it's a zero emissions vehicle.
“Nissan LEAF is a tremendous accomplishment – one in which all Nissan employees can take great pride,” said Nissan President and CEO Carlos Ghosn. “We have been working tirelessly to make this day a reality – the unveiling of a real-world car that has zero – not simply reduced – emissions. It’s the first step in what is sure to be an exciting journey – for people all over the world, for Nissan and for the industry.”Nissan officials named the car the Leaf for agood reason. As a news release from Nissan says, " The “LEAF” name is a significant statement about the car itself. Just as leaves purify the air in nature, so Nissan LEAF purifies mobility by taking emissions out of the driving experience." "Nissan LEAF is powered by laminated compact lithium-ion batteries, which generate power output of over 90kW, while its electric motor delivers 80kW/280Nm," companty officials said. " This ensures a highly responsive, fun-to-drive experience that is in keeping with what consumers have come to expect from traditional, gasoline-powered automobiles." Along with having no gas tank, the Leaf doesn't have an exhaust pipe either. As a result, it doesn't peroduce CO2 or any other type of greenhouse gases. In case you're worried about whether you can get far enough with the 100 mile range on one electrical charge, Nissan says that their research shows that the range meets the daily driving requirements of over 70% of the world’s consumers who drive cars. And, Nissan’s approach makes charging easy and convenient. Another worry for consumers is how easy it will be to charge the battery. Nissan says that the Leaf can be charged up to 80% of its full capacity in just under 30 minutes with a quick charger. Charging at home through a 200V outlet is estimated to take approximately eight hours--or overnight. In addition, Nissan reportedly will offer to sell home charging stations to consumers. Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer’s after-tax net value of the vehicle will be $25,280. The Manufacturer’s Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780. Additionally, there is an array of state and local incentives that may further defray the costs, and increase the benefits, for owning and charging a Nissan LEAF. For example, a $5,000 statewide tax rebate is offered in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The lease price for the Nissan LEAF begins at $349 per month. Nissan Rogue The popular Nissan Rogue gets an upgraded look inside and out – including exterior, interior, comfort and convenience, and audio and entertainment system enhancements. Model names and options are also revised, helping keep Rogue fresh and exciting for its active lifestyle buyers. The 2011 Rogue is now offered in two trim levels, S and SV, along with the sporty Rogue S Krom™ Edition. Rogue is scheduled to go on sale at Nissan dealers nationwide began earlier in August. There are some styling changes for the Rogue, which already was a pretty good looking car. The changes include a new front fascia and grille, new front and rear spoilers, new chrome side door guards. Among the other new goodiesfor 2011 are new 18-inch aluminum-alloy wheels for the Rogue S Krom™ Edition and Rogue SL Package, new low rolling resistance tires (available with the 17-inch aluminum-alloy wheels) and a new under-body cover. Fuel economy has improved by 1 mpg for both highway driving (FWD models) and City (AWD models). The new EPA estimates are 22/28 mpg City/Highway for Rogue FWD and 22/26 mpg City/Highway for Rogue AWD. Power for the 2011 Nissan Rogue comes from a standard 170-horsepower 2.5-liter 4-cylinder engine, coupled to Nissan’s Xtronic CVT™ (Continuously Variable Transmission). Other new features include Vehicle Dynamic Control (VDC) and 4-wheel disc brakes with Anti-lock Braking System (ABS). Rogue S, Rogue SV and Rogue S Krom™ Edition are available with an intuitive All-Wheel Drive system. Rogue also a lot of practicality to go along with its good looks. It has 58 cubic feet of cargo space, along with a 60/40 split rear seat and available fold-down front passenger seat. Utility is enhanced by numerous storage and functionality features, including an oversized glove compartment and large center console. Nissan Juke If Leaf represents Nissan's technological clout, the "way cool" Juke represents Nissan's styling assertiveness. No, the styling of the Juke won't please everybody, but we sure think it is cool, and we suspect it will appeal to a lot of people. To come up with the cutting edge design, Nissan relied on lifestyle influences wic ranged from motorcycles to rally cars. Power comes from a 1.6-liter Direct Injection Gasoline (DIG™) turbo engine and an advanced torque vectoring all-wheel drive (AWD) system. The interior is just as provocative and daring as the exterior, with bolstered front seats and a center console inspired by a motorcycle fuel tank and finished in a two-coat high-gloss paint. The gearshift sits on top of the console, with a short shifter lever for sporty driving. In the rear, a fold-down 60/40-split bench seat and flat load floor provide passenger and cargo hauling flexibility. Available features range from leather-appointed seats and RearView Monitor to Nissan Intelligent Key™ with Push Button Ignition, navigation system with real-time traffic information and power sliding moonroof. A long list of standard safety features is also available, including six air bags, Anti-Lock Braking System (ABS) and Vehicle Dynamic Control (VDC). Powering Juke is a standard 1.6-liter Direct Injection Gasoline (DIG™) Turbo, 16-valve DOHC aluminum-alloy inline 4-cylinder engine rated at 180+ horsepower and 170+ lb-ft of torque. The engine, the first application in North America, combines energetic performance and good fuel economy. Two transmissions are offered – Nissan’s advanced Xtronic CVT™ (Continuously Variable Transmission) with S-Mode and a 6-speed manual transmission (SV FWD and SL FWD models only). Juke's torque vectoring AWD system splits torque up to 50:50 between the front and rear wheels and can also can split torque from side-to-side across the rear axle. When cornering, the system helps reduce understeer and enhance the vehicle’s cornering feel. Another new-to-Nissan technology debuting on Juke is the Integrated Control (I-CON) system. The I-CON system functions in one setting as a controller for the automatic climate control system, and in the other offers a drive mode selector with three different throttle/transmission (CVT)/steering response settings – Normal for everyday driving, Sport for a more intense performance feel and Eco for maximum efficiency. I-CON also serves as a central command center and display module, adopting different display colors and functions depending on how it is being used. In Climate mode, the display shows the interior temperature settings while the “buttons” display air flow preferences. In the “D-Mode,” the buttons change to the three driving modes and the display shows engine and drive related dials and information. Nissan Altima Nissan’s pretty much standing pat for 2011 on its popular Altima, long considered the sportiest of family sedans on the market here. The biggest change we’ve been abgle to uncover is the addition of several new colors, some updated instruments and a few other adjustments. Again in 2010, Altima is available in a variety of well-equipped trim levels designed to appeal to a broad range of buyer needs and budgets, including 175-horsepower 2.5-liter inline 4-cylinder and 270-horsepower 3.5-liter V6 engine-equipped 4-door Altima Sedan and sporty 2-door Altima Coupe versions. The Altima Hybrid powertrain mates a specialized version of Nissan’s QR25 2.5-liter 4-cylinder engine and standard electronically controlled CVT with an advanced electric drive motor/generator. Altima Hybrid is estimated to have a hybrid system net power rating of 198 horsepower (148 kW) while maintaining low tailpipe emissions, earning Altima Hybrid an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) rating. EPA fuel economy is estimated at 35 mpg City and 33 mpg Highway. Combined with Altima’s standard 20-gallon fuel tank, the Altima Hybrid has a projected driving range of over 600 miles between fill-ups. Among the many changes for all 2010 Altimas are a restyled hood, grille and front bumper, new wheel designs, standard Vehicle Dynamic Control (VDC) on all models, revised interior fabric and finishers, new exterior colors and revised option package content. In addition, the previous Altima 3.5 SE designation has been renamed the 3.5 SR. Along with the exhilaration provided by the driver-oriented cockpit and high levels of Altima performance, the “entertainment factor” of Altima’s interior has been upgraded with new available premium audio packages that include a Bose® AM/FM audio system with nine speakers, 4.3-inch color display, USB port with iPod® connectivity, Bluetooth® Hands-free Phone System, MP3/WMA CD-ROM playback, XM® Satellite Radio (XM® subscription required, sold separately) and RearView Monitor. Also available with Altima Sedan, Coupe and Hybrid models is a next-generation Nissan Hard Drive Navigation System with 6.5-inch VGA color touch-screen display (replaces the 4.3-inch display), 9.3GB Music Box for music storage and playback, advanced map data including speed limit advisories, Zagat restaurant guide, XM NavTraffic® and XM NavWeather® (XM® subscription required, sold separately), Bluetooth® Streaming Audio, DVD player and an RCA input for auxiliary audio/video connectivity. Now in its third year of availability in the North American market, the Nissan GT-R enters the 2011 model year with a number of enhancements and a simplified model lineup. The previous GT-R base model has been eliminated, leaving the GT-R Premium as the only available 2011 model. The 2011 GT-R will be available through nearly 700 official “GT-R certified” Nissan dealers across the United States beginning in March 2010. “As difficult as it is to improve on perfection, we’ve added a few important features to GT-R for 2011 – improving ride comfort, enhancing the navigation system features and adding auto on/off headlights,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “One thing that remains unchanged is GT-R legendary performance, including its 485-horsepower 3.8-liter twin turbo V6 and 6-speed dual-clutch transmission.” Enhancements for 2011 include slightly darker wheel center caps, double clear coat on the front and rear fascias and the addition of rear cooling ducts to improve cooling performance around the rear floor area. The suspension has been retuned and the rear bushing strengthened to enhance ride comfort while still maintaining the GT-R’s outstanding handling. In addition, auto on/off headlights and speed-sensitive windshield wipers are now standard, along with a USB iPod® interface, Streaming Audio via Bluetooth® and DVD playback. The navigation system now includes XM NavTraffic® and NavWeather™ capability, along with premium points-of-interest (POI) information. Supercar Packaging and Driveline The Nissan GT-R is a multi-dimensional performance machine that lives up to the concept of “the ultimate supercar that can be driven by anyone, anytime, anywhere.” It is built on an exclusive Premium Midship platform created expressly for use with the GT-R. The Premium Midship platform enables the use of a world’s first independent rear transaxle ATTESA E-TS all-wheel drive system, which optimizes weight distribution and handling capability. This layout places the transmission, transfer case and final drive at the rear of the vehicle, without the use of traditional torque tubes, allowing the suspension to operate independently and optimizing tire grip at each corner. Under the hood, the Nissan GT-R features an advanced 3.8-liter twin turbo V6 producing 485 horsepower at 6,400 rpm and 434 lb-ft of torque at 3,200, while meeting ultra-low emission vehicle (ULEV) standards. The engine features innovative plasma-sprayed bores replacing cast iron liners for reduced friction, lighter weight, enhanced cooling, power output and fuel efficiency; a symmetrical independent intake and exhaust manifold system featuring twin high-performance IHI turbochargers; a secondary air management system for improved cold-start emissions performance; a thermostatically controlled oil-cooling system; an oil scavenger pump to maintain oil flowing to the turbochargers; and a lateral wet and dry sump oiling system. All GT-R engines are hand-assembled in a clean room environment at the Nissan Yokohama engine plant. The engine is backed by an advanced paddle-shifted sequential 6-speed dual clutch transmission, which can be driver selected to shift at race car-like speeds. The sequential-shifting transaxle features separate wet clutches for the odd (1,3,5) and even (2,4,6) gears and pre-selects the next highest and next lowest gear for immediate shifts. It also features Hill Start Assist for easy starts on uphill inclines. Contributing to overall vehicle balance and low center of gravity, the unique offset input and reaction shaft design of the rear transaxle enables a shorter design profile versus a typical manual transmission, moving the concentration of powertrain weight lower in the vehicle. Putting the power to the ground is an electronically controlled ATTESA E-TS all-wheel-drive system Nissan Sentra Look for a number of enticing new packages to bge offered to onsumers buying Nissans popular compact car. They include a visual audio package, Audio package, SL Value Package and a few others as well. Ande Sentra will join the short list of compact cars that will offer navfigation on some of its modeols. In Sentra’s case, nagigation will ber e stanard if you order an SE-R upgrade package, and ABS , sttractin and stability control are now stnadeard on the Sentra 2.l0. Power for the Sentra cfomes from a 2.0 liter, 135 to 140 horsepower four, or 2.5 liter afours tha offer either 177 or 200 horsepower. Expect 21 to 26/28-to 34 miles per gtallon. Prices on the 2011 Sentra have not yet bgeen announced, but we don’t e4xdpefct much change from the 2010 models. 2011 Armada
The Nissan Armada enters 2011 as a premium full-size SUV designed to enhance spirited adventures with room for the whole family and their equipment. The enhancements to the popular Armada for the new model year include a revised model lineup nomenclature. The Armada SV replaces the previous Armada SE, and the Armada SL replaces the previous Titanium model. The third well-equipped model in the lineup is the Armada Platinum. In addition, the previous Stone interior color has been replaced with a new Almond color.